Saturday, June 9, 2012 at 03:14AM 
To get the maximum benefit from a Group Buy promotion, it is important that, as a merchant, you engage your current customers to help spread the word about your deal.
Following are some of the biggest benefits of sharing your Group Buy Deal with your current customer base:
Friday, June 8, 2012 at 03:15PM One of the biggest benefits of running a group buy promotion is that it allows a business to leverage existing customers as salespeople to bring in new customers similar to themselves.
Your current customers who love your business want to spread the word, but they aren't likely to go around shouting the virtues of your business from the rooftops (or via facebook and twitter) without a reason to do so.
Friday, June 8, 2012 at 02:35PM One of my favorite direct response experts, Dan Kennedy, once explained maintaining and growing a customer base by comparing it to ranching. To paraphrase Kennedy, customers in a relationship with your business are like "cattle" grazing in your pasture.
To grow, businesses must spend resources marketing to prospective customers...ie. acquiring more cattle and growing the value of their "ranch." What surprises Kennedy, however, is that many businesses invest thousands or even millions of dollars marketing to acquire "cattle" while failing to invest anything at all in marketing to their current customers to "build a fence" around their ranch.